Celebrating the #PinoyAndProud Spirit with Jollibee
Hunyo 01, 2016
Jollibee is #PinoyAndProud.
A sneak peek of the Jolly Friends' new nationalistic attire to celebrate
the Philippine's 118th Independence Day. Hetty, Mr. Yum, Popo, and Twirlie will
also debut their new attires soon.
Jollibee, the
country’s number one fast-food chain, highlighted the joy and pride of being
Pinoy at an intimate press event last May 31, 2016, held at the Jollibee E.
Rodriguez branch.
Members of the
media were introduced to the grandest Jollibee Independence Day campaign, “#PinoyAndProud:
Ang Sarap, Ang Saya Maging Pilipino!”
This campaign
closely follows two successful Pinoy pride celebrations from Jollibee. 2014’s
“Foreignoy” campaign related the stories of foreigners who consider themselves
Pinoys at heart, while 2015’s #HappyBdayPilipinas compiled wishes, hopes, and
promises of the Filipino citizens.
“Being a homegrown Pinoy brand is always a source
of immense pride for Jollibee,”
said Francis E. Flores,
Jollibee Global
Chief Marketing Officer and Head of Marketing. “This year, we are celebrating the amazing Filipino spirit and our
unique traits that put the sarap and saya to being Pinoy.”
Jollibee adds
new, exciting, and definitely Pinoy twists this June as they will be launching
products and collaborations that is bound to bring out the loud and proud
Pinoys in everyone. Things to definitely watch out for this June are: a new
Pinoy Pride tune to sing along to, Jollibee
and friends’ new look, as well as
well-loved Pinoy favorites in Jollibee’s menu!
#PinoyAndProud
Hit-makers Thyro
and Yumi performed Jollibee’s catchy #PinoyAndProud anthem titled, “Sarap at Saya.”The
song captures the essence of the resilient, compassionate, and joy-filled Filipino
spirit.“Today, there are so many reasons
to celebrate being Pinoy,” shares
Flores. “Filipinos have proven that they
are capable of being truly world class in everything they do.”
All-new
Viber stickers from Jollibee
Best friend
Jollibee is back with another Viber sticker pack! Spread the #PinoyAndProud message across the
popular messaging app with Jollibee Viber Stickers Pack 2, available for free
download starting June 1, 2016 across all devices.
Jollibee favorites
meet classic Pinoy favorites with the NEW Adobo
Flakes Yum! Burger (P59) and the NEW Halo-Halo
Sundae (P35)! The langhap-sarap
Yum! Burger that’s made with 100% beef is made even more flavorful with real beefy
adobo flakes and special adobo sauce, while the well-loved
Jollibee Sundae is made more special with favorite Halo-Halo toppings such as
nata de coco, macapuno.
A
Bucket full of Pinoy Pride
The bucket of crispylicious,
juicylicious Chickenjoy has been updated
with a new Limited Edition Independence Day Bucket design featuring Jollibee
and Friends in their adorable Filipiniana costumes.
The NEW Adobo
Flakes Yum! Burger, NEW Halo-Halo Sundae will be available in Jollibee stores
nationwide from June 1, 2016, while the Limited Edition Chickenjoy bucket
design will be available on June 6, 2016.
There are more reasons
to celebrate Pinoy Pride, even beyond this coming Philippine Independence Day.
Jollibee stands at the forefront to rekindle the Pinoy Pride in each and every
one of us through these upcoming and exciting Pinoy twists. This June, Jollibee
is about to remind us why we should be #PinoyandProud and why “ang sarap ang saya maging Pilipino!”
Watch out for
more surprises in store for Jollibee this Independence Day 2016!
Like the Facebook page facebook.com/JollibeePhilippines, follow @Jollibee on Twitter and @BestfriendJollibee on Instagram.
Like the Facebook page facebook.com/JollibeePhilippines, follow @Jollibee on Twitter and @BestfriendJollibee on Instagram.
Our Jollibee favorites with a #PinoyAndProud signature taste. The langhap-sarap Yum! Burger made even more
flavorful with real beefy adobo flakes and special adobo sauce,
while the well-loved Jollibee Sundae is made more special with favorite
Halo-Halo toppings such as nata de coco, macapuno, ube syrup, and more.
Young Pinoy hit-makers Thyro and Yumi , performing the Jollibee
#PinoyAndProud campaign’s anthem titled “Sarap at Saya.”
Get a taste of your Pinoy favorites now! :)
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