#LoveAtFirstTaste By Knorr Goes Viral
Mayo 16, 2016
In just over a week, Knorr’s Love at First Taste campaign have amassed an impressive
84 million views
globally of its thought provoking film
that explores the power of flavor, in just over a
week. The campaign also includes an interactive tool, the Knorr
Flavor Profiler that encourages discovery around flavor preferences and
an innovative platform to celebrate and
share the findings.
At the core of this campaign
is the insight that flavor preferences serve as major factors in people’s
choice of their romantic partners. The film, directed by Tatia Pilieva of viral
hit film “First Kiss”, pairs complete strangers based on their love of the same
flavors, discovered using the Knorr
Flavor Profiler.
Love at First Taste
validated this insight with surprisingly intimate results. In fact, two of the
matched strangers Irma Adinda, 26, and Antonio Bustorff, 31, found love whilst filming the viral
hit. Irma, who like Antonio was a Spicy Rebel said ‘When I first met Antonio it
felt like magic as we had such a spark between us and lots in common. The fact that we were simply matched on our mutual love of spicy
food is incredible’. To find out more about their blossoming romance you can
watch their video diary here.
The
campaign builds on the success of Knorr’s moving 2015 film ‘The Flavor of
Home’, and is part of a wider drive to develop a more contemporary approach
to communicate with Knorr’s consumers and sees an evolution for Unilever’s largest brand.
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