Our skin is actually at its best when it's in teenage years but how do you keep it's firmness as age kicks in? As early as our 20's, our skin starts to lose its firmness. making today the best time to start caring for our skin, to keep it firmer for longer.
With this in mind, NIVEA, the world’s no.1 skin care brand,
gave women a fun and creative way to check the firmness of their skin. Dubbed as the NIVEA Skin Firmness Check, the brand amped-up the entire SM Megamall Fashion Hall recently, to enable them to live out their skin’s best in an event full of fun, music, and a lot of jumping!
Throughout the day, guests were treated to a fun
way of checking the firmness of their skin through a bungee trampoline,
outfitted with high-speed cameras to capture how the skin moves as they jump. Using
a motion-tracking technology,
guests were shown a creative visualization of the
skin’s movement to illustrate the firmness of the skin – the less movement, the
firmer the skin is.
“Our skin starts losing firmness at age 20, and so NIVEA thought of this creative way to engage younger women and help them realize the need to start achieving and maintaining the skin’s best years. By letting our consumers know about the possible factors and habits that may affect their skin, we are giving them the chance to start achieving their skin’s best years,” says Jamie Sanico, Senior Brand Manager of NIVEA Body.
To further educate women on skin firmness, guests
were made to assess their lifestyle through the NIVEA Skin Firmness Habit Check
that revealed the habits that influence the skin’s firmness – from lack of
sleep, not enough water intake, exposure to UV rays and pollution, smoking and
many other factors. Talk about being every woman’s best skin care partner!
It was truly a wonderful event that firmed-up
NIVEA’s position as the best skin care in achieving skin’s best years. The NIVEA white and firm range, which includes
the NIVEA Extra White Firming Body Serum
SPF33 provides not just fairer but firmer and smoother skin too. Extra White Firming Body Serum SPF33, with
its light and non-sticky formula, contains 95% pure Vitamin C to provide
radiant and fairer skin tone and firming ingredient Q10 that helps firm skin
and restore its elasticity. The amazing result? Noticeably more radiant,
whiter, smoother and firmer skin in just 14 days.
For more information, visit NIVEA.ph and
facebook.com/NIVEAPhilippines. Follow us @NIVEAPhils on Twitter and Instagram.
- Hulyo 07, 2016
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