PLDT SME Nation’s #BeTheBoss is back!
Hulyo 08, 2016
From left: AVP and Head of SME Community Engagement Services and Marketing Communications Gabby Cui, VP and Head of PLDT SME Nation Mitch Locsin and AVP and Head of SME Fixed Product Marketing Amil Azurin
PLDT
SME Nation’s pioneering social media crowd sourcing search for the new generation
of entrepreneurs is all set to welcome a new batch of digitally-driven industry
game-changers.
#BeTheBoss,
in partnership with Rappler, is back for year two as it continues on its
mission to recognize excellence in technological innovation and digital
integration.
“Our
goal is simple and poignant—to demonstrate how digital technology can empower micro,
small, and medium enterprises (MSMEs) and help them grow their business by
looking to young and savvy entrepreneurs who’ve actually done it,” VP and Head
of PLDT SME Nation Mitch Locsin said.
Online
nominations are currently ongoing until July 10, 2016 at rappler.com/betheboss.
A panel of judges will short list the nominations and choose the top three
finalists for each category. The final phase will be the online public voting
which will comprise of 40 percent of the finalists’ score.
This
year’s categories are: Boss for E-Commerce is for the
e-commerce champ who knows how to own the internet and its opportunities
through an innovative application or an online service; Boss for Social Media is
the entrepreneur who knows how to maximize social media platforms and use it
for growing an online community; Boss for Social Responsibility is the
entrepreneur who goes beyond marketability and profitability by giving back to
the community; and finally, Boss for Innovative Solutions is for
the leader who thinks outside the proverbial box and utilizes technology to
offer services and ideas that cater to a broad audience.
Last
year’s first batch of winners and finalists, narrowed down from over 500
nominations from around the country, flew to Silicon Valley for a unique
digital immersion in one of the world’s technological melting pots.
Boss
for E-Commerce Kim Lato of online tech store Kimstore, Boss for Social Media and top wedding photographer Jason
Magbanua, Boss for Customer Service and queuing solutions company TimeFree Innovations founder Chino
Atilano, Boss for Social Responsibility and Messy
Bessy founder Kristine Reyes-Lopez, and Boss for Mobile Readiness and
mobile app MobKard founder Carlo Calimon also received mobile business kits
from SME Nation.
This
year’s winners will also get the opportunity to broaden their horizons and globalize
their business with the Silicon Valley experience.
Locsin
added, “For traditional entrepreneurs, digital can be daunting and
discouraging. But that’s exactly what we want to disprove with #BeTheBoss. We
want to show everyone that the right digital business solutions can actually
democratize and level the playing field especially for MSMEs who are only
starting to carve their niche in the industry.”
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