Transform lives by transforming your hair
Setyembre 04, 2015
Haircut for a Cause
Matrix Philippines rolls out the 8-Inch
“Cut for Cancer” campaign Year 2,
challenging Filipinas to give the gift of hair
for Filipino children stricken by cancer
Manila, 2015 – Heartbreaking reports
identified that the number of Filipino children diagnosed with cancer are
rising by 30 percent annually. According to the Philippine Children’s Medical
Center (PCMC), there are over 500 kids being treated for cancer at PCMC alone
and this figure is still rising – making it the fastest growing population in
the hospital. While the real cure for this is yet to be discovered, Matrix
Philippines aids in bringing normalcy among these kids’ lives through launching
last year the first ever Matrix 8-inch Cut for Cancer Challenge, an
initiative under its worldwide program called “Matrix Chairs of Change”, which allows salon communities and
stylists to make a difference through their craft.
With the goal of uplifting more lives of
Filipino children braving the battle against cancer by donating medical hair
wigs, trusted American professional brand, Matrix,
on its second year takes on the challenge to gather hairdressers and Filipino
women nationwide to make a difference by sharing their talent and their hair,
respectively. The campaign is in partnership with David’s Salon, who pledged 80
hairdressers to share their talent for the cause, and with Kythe Ateneo, who
will serve as the beneficiary.
“On this one-day only event, in celebration of
Child Cancer Awareness Month on September, our goal is to bring together
Filipinas to donate at least 8 inches of their hair that will then be turned
into wigs to be donated to kids undergoing cancer treatment,” shared Inah
Ramos, Senior Product Manager of Matrix Philippines. “As we encourage our
stylists to make a difference through their craft, we would like to share the
mission of Matrix to everyone to be able to touch and change lives of more
Filipino children fighting cancer.”
From August 1 to September 18, Filipino women
are invited to register to be part of
the movement by signing up at www.MatrixCutfForCancer.com. Then on September 19, all registered
volunteers can head to
2nd Level Mega Atrium of SM
Megamall to have 8 inches of their hair cut and be transformed into children’s
wigs.
For the second run of the Matrix 8-Inch Cut
for Cancer campaign, last year’s ambassador and among the first who took the
challenge, Maxene Magalona, passes
on this igniting act this time to her own sister, Saab Magalona - Bacarro. With cancer awareness as an advocacy that
is very close to their hearts, both ambassadors share the same goal of
inspiring and encouraging more Filipinos to make a difference in the lives of
kids battling cancer.
With 35
years of global salon success and currently present in 58 countries, Matrix continues the Chairs of Change journey with
the Matrix 8-Inch Cut for Cancer Year 2. “Matrix and our partners are proud to
join this worldwide movement in increasing priority given to cancer patients to
remain inspired and continue the fight with confidence,” added Ramos.
Are you ready to accept the challenge this
year to give Filipino children an option to live with confidence and
expression? For more information about the campaign and to register for the
Matrix 8-Inch Cut for Cancer, please
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